Introduction to Google Adwords

       The Advertising platform came in October 2000 as Google AdWords, but after some rebranding in 2018,it was renamed Google Ads.
• SEO can’t be rushed , it’s organic process.
• Google Ads as your way to go for more immediate results.
• SEO is a long term process , but it has also power to give long term results , it is organic process.

        Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.

Google Adwords (Pay Per Click)

• 64.6% of people click on Google Ads when they are looking to buy an item online (Workstream blog).
• 89% of the traffic generated by search ads i.e.(Paid ads) is not replaced by organic clicks when ads are googled (Google blog ).
• Businesses generally makes an average of $2 in revenue for every $1 they spend on Google Ads Google Ads Operates on.
1. PPC Model (Pay Per Click)
2. PPM ( Pay Per 1000 impressions )

• Broad keyword Terms
• Irrelevant Ads ( Searcher’s Intent )
• Low Quality Score
• Poor Landing Page – Experience after the clicks on the ads ( user Experience )

 1. Search Ad Type – create text or call Ads that show near search results of Google.com , on Google search
partner sites, and more.
2. Display – create visually appealing ads that serve across Google display Network, on YouTube , and on mobile or in app.
3. Shopping Ads – promote your products with shopping ads. This is used for specific products which has to
sale.
4. Video Ads – Reach and engage views on YouTube and across the web . Create Video Ads that are designed to increase and awareness, encourage, engagement or drive conversions.
5. App Ads –
• Drive app install across the google networks.
• Create app promotion ads that serve across the google
search network ,google play .within other apps and on YouTube.
6. Smart Ads –
• Reach your business goals automated ads on google, and across the web.
• Create text and image ads that show on Google , Google Maps , and across the web, and take advantage of minimal hands on ads managements.

• Improved CTR (click through rate )
• Improved Conversion Rate
• Improved Quality score
Negative Keywords can prevent your ad from showing to people who search for or browse content related to those words.

• Sales
• Leads
• Website Traffic
• Product and Brand awareness creation
• App promotion
• Create a campaign without goal’s guidance

We can target location very specifically by
• By pin code wise / Entering city Name
• By radius wise
• You can include the cities or exclude the cities
• Advanced search

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