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Search Engine Optimization is the practice of increasing traffic of the website, the quality and number of visitors to a website by improving rankings in the algorithms search engine results.
It is believed that SEO was born in 1991. Around this time first website was created.
On-Page SEO – relates to the content on your website.
Technical SEO – relates to non-content elements of your website.
Off-Page SEO – techniques help strengthen the influence and relationship your website has with other websites.
On-Page SEO consists of all the elements of SEO you can control best.
Off-Page SEO which cannot controlled by us.
Some of the On-Page SEO factors , which do have direct or Indirect rankings effects Website should be crawlable.
Length : 50-60 characters
Keywords: Best practice is using keywords in the first 25% to 40% in the Title.
Unique Titles:use separate for every webpages.
Titles & Branding: this is not for Blogs, this for mostly E-Commerce websites.
Description Tag:- 155-160 characters summary that describes the content of a Elements of
Description Tag : Keywords Should be legible, Readable copy Treat it as an advertisement for your webpage.
Lenght : 135-160 characters long Consider using rich snippets Don’t use marketing words, it should be natural.
The meta description will also often appear when people share your articles across other websites and social channels.
Why H1 is important:
A robots.txt file tells search engines where they can and can’t go on your website why?
Search spider arrives at a website with a pre-determined “allowance” for how many pages it will crawl or, how much resource/time it’ll spend based on a site’s authority /size /reputation – “crawl budget” Sometimes you don’t want certain pages to be crawled & indexed due to certain reasons.
how to the robots.txt file domainname/robots.txt
1) In WordPress – SEO Tools – title editor – robots.txt upload
2) normal website – root directories upload the file which are written in the
Check it in Google Search Engine – > robots.txt Tester
How to go in the XML sitemap of any websites -> domainname/sitemap.xml for crawlers
how to go into the HTML sitemaps of any websites -> domainname/sitemap.html for human/user
how to create XML sitemaps for any websites
DA – Domain Authority
PA – Page Authority
In short, Google rarely says ” if you do this, you will improve site’s ranking in the SERP’s ” August 6, 2014, Google did say something very particular :-
Google confirmed that websites with an SSL certificate(HTTPS://) would get an added advantage in the search engine results pages(SERP’s) SSL certificates affect Search Engine Rankings:
Types of SSL Certificae :