Introduction : What is SEO?

       Search Engine Optimization is the practice of increasing traffic of the website, the quality and number of visitors to a website by improving rankings in the algorithms search engine results.

    It is believed that SEO was born in 1991. Around this time first website was created.

There are three Types of SEO which are mainly used to rank the website :

Search Engine Optimization (SEO)

On-Page SEO – relates to the content on your website.
Technical SEO – relates to non-content elements of your website.
Off-Page SEO – techniques help strengthen the influence and relationship your website has with other websites.

On-Page SEO consists of all the elements of SEO you can control best.
Off-Page SEO which cannot controlled by us.

On-Page SEO(rankings)
Some of the On-Page SEO factors , which do have direct or Indirect rankings effects Website should be crawlable.

  • User Friendly URLs
  • Well Targeted content
  • keyword Optimization
  • Website Optimization
  • HTTP’s
  • Image Optimization
  • Readibility Of UX
  • CTR
  • Mobile Friendliness
  • Qualify outbound links
  • Website structure
  • Search Engine Optimization
  • website crawlability
  • Crawling – When crawler reads the source code of our website this is crawling.
  • Indexing – after reading the source code of website it’s get
    indexed into the categories
  1. Search google search console
  2. login it by your G-mail id
  3. Go to add property
  4. URL’s Preview
  5. Practical work

Length : 50-60 characters

Keywords: Best practice is using keywords in the first 25% to 40% in the Title.

Unique Titles:use separate for every webpages.

Titles & Branding: this is not for Blogs, this for mostly E-Commerce websites.

Description Tag:- 155-160 characters summary that describes the content of a Elements of

Description Tag : Keywords Should be legible, Readable copy Treat it as an advertisement for your webpage.

Lenght : 135-160 characters long Consider using rich snippets Don’t use marketing words, it should be natural. 

The meta description will also often appear when people share your articles across other websites and social channels.

  • Go to right-click – inspect then try different responsive devices
  • Mobile Friendly Test

Why H1 is important:

  • H1’s are usually the most visually.
  • Use only one H1.
  • The H1 should be from 20-70 characters.
  • Use focused long-tail keywords in H1.
  • Answer user intent with your H1.

A robots.txt file tells search engines where they can and can’t go on your website why?
Search spider arrives at a website with a pre-determined “allowance” for how many pages it will crawl or, how much resource/time it’ll spend based on a site’s authority /size /reputation – “crawl budget” Sometimes you don’t want certain pages to be crawled & indexed due to certain reasons.
how to the robots.txt file domainname/robots.txt
1) In WordPress – SEO Tools – title editor – robots.txt upload
2) normal website – root directories upload the file which are written in the
notepad
Check it in Google Search Engine – > robots.txt Tester

How to go in the XML sitemap of any websites -> domainname/sitemap.xml for crawlers
how to go into the HTML sitemaps of any websites -> domainname/sitemap.html for human/user
how to create XML sitemaps for any websites

  • go to xml-sitemaps.com
  • Write your domain-name
  • it will create an XML file then upload it in the root directory

DA – Domain Authority
PA – Page Authority

  • Developed by MOZ
  • Score ranges from 0 to 100 – point logarithmic scale higher number means greater authority (abilities to rank ).
  • It’s best used as a comparative metric rather than an absolute, concrete score (comparisons with other
    Domains).
  • Actually based on the Link Profile Domain Authority Page Authority
    – Developed by MOZ
    -Score ranges from 0 to 100 – point logarithmic scale higher number means greater authority (abilities to rank ).
  • Page Authority also consider factors like Domain authority.
  • Also based on the link profile – & other SEO factors approximately 40 +.
  • To improve page authority try to get external links from other high authority websites.
  • backlinks should get from High authority domains for high page authority.

In short, Google rarely says ” if you do this, you will improve site’s ranking in the SERP’s ” August 6, 2014, Google did say something very particular :-
Google confirmed that websites with an SSL certificate(HTTPS://) would get an added advantage in the search engine results pages(SERP’s) SSL certificates affect Search Engine Rankings:

  • Boost in Search Engine Rankings.
  • improving SEO by improving the user experience.

Types of SSL Certificae : 

  • single-domain SSL Certificates – Not work for any subdomain
    (Blog, website)
  • Multi-Domain SSL certificates
  • wild card SSL certifications – covers all domains on a single root
    domain
  • Organization SSL Certificate – works single domain, also
    Extended SSL Certificates
    authenticate
  • organization-related details

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