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Digital Marketing
Digital Marketing
What most of the times in terms of marketing is referred to as the promotion of products and services, Digital marketing, unlike other traditional marketing concept referred to as the concept of modern marketing wherein the product or the service has been marketed and sold by using desktop, mobile, tabs, and all other means of technology that can be connected to the internet network. It includes marketing through social media, search marketing, banner marketing, affiliate marketing, email marketing, SMS marketing, and many other forms.
Benefits of Digital Marketing:
A website allows you to find new markets and trade globally for only a small investment.
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
By getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with
Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
If you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate
Traditional marketing vs. Digital marketing
Traditional Marketing
If you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate
Digital Marketing
Tasks such as optimizing online advertising campaigns and creating marketing content can take up a lot of time. It’s important to measure your results to ensure a return-on-investment.
There are a number of legal considerations around collecting and using customer data for digital marketing purposes. Take care to comply with the rules regarding privacy and data protection.